Can businesses simultaneously pursue green practices while boosting the bottom line? Can they afford not to? To what extent are consumer and political forces shaping their approach? These issues are discussed in Green Corporate Strategies – Issues and Implementation from the Supply Management Perspective,” One possible framework for measuring the “green-ness” of a given strategy has been provided by author, Bryan Ashenbaum, Ph.D, is the Triple Bottom Line (TBL). TBL incorporates economic, environmental and social performance.

This report delves into some of the definitions of “green” and “sustainability,” the drivers for green initiatives, the business case for green, recommendations for establishing internal and external green strategies, emerging standards and benchmarks, and information on “greenwashing.” It also includes a case study from The Auto Club Group and several Internet resources for further information.

Click on the following link to access the report, “Green Corporate Strategies – Issues and Implementation from the Supply Management Perspective:”

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Additional Resources:
The 21st Century Supply Chain Executive: Global and Green

Recommended Resources

Lean SCM Professional On-line Certification Program Lean SCM Professional On-line Certification Program
This On-line Certification Program has been developed in association with the American Institute of Industrial Engineers, the Irish Institute of Industrial Engineers, and the Canadian Professional Logistics Institute.
The Program consists of 9 on-line lessons that provide participants with a comprehensive overview of Lean Thinking and its application. It also outlines and demonstrates the essential lean tools and practices that can be applied to your business in order to achieve significant savings to your bottom line. It can be undertaken by individuals through on-line distance learning study.

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.