Celebrating Women in Sustainability: 10 Women Making Strides in Sustainability – Updated January 26, 2011

Celebrating Women in Sustainability: 10 Women Making Strides in Sustainability – Updated January 26, 2011

There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.

How Leading Companies are Pioneering Innovation in Carbon, Water and Waste

How Leading Companies are Pioneering Innovation in Carbon, Water and Waste

A summary of the second webinar in the Sustainable Brands Boot Camp series, Innovation Opportunities in Response to Today’s Environmental Hot Buttons: Climate Change, Water & Waste. The webinar was led by Will Sarni, CEO and founder of Domani Consulting, an integrated sustainability consulting firm, and featured examples of new, innovative business and product strategies from various markets that are successfully being brought to market in response to emerging environmental and social strains.

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility (Part 3 of 3)

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility (Part 3 of 3)

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.

Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

Five Strategies for Building Your Ethical Brand Without Being Accused of Greenwashing

There’s been a lot of discussion about elevating corporate responsibility to become a strategic driver of your business. Most companies would like to benefit from their ethical efforts in the form of increased customer attraction and loyalty, yet few have figured out how to do it successfully. When marketing and PR are relied on, it can often backfire in accusations of greenwashing. The secret is to apply brand-strategy principles to build your ethical reputation.

Trust: Why Business Lost It, And How To Win It Back (Part 1 of 3)

Trust: Why Business Lost It, And How To Win It Back (Part 1 of 3)

There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.

America’s 10 Greenest Brands?

What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions.

The Business Case For Carbon Management Software: CFOs Will Be Compelled To Invest In It

The financial risk of carbon liabilities, a need for better management control over carbon data, and new government regulations in a number of countries, will will compel CFOs to invest in carbon management software in the coming year. This is the main conclusion of the report, The Business Case For Carbon Management Software, from the research firm Verdantix. The report analyzes the business case for investing in carbon software from vendors like CarbonView, Carbon Hub, ESS, Greenstone Carbon Management, Hara, IHS, PE International, SAP and SAS.

SOLAR ENERGY UPDATE: Concerns Raised About Impact of Solar Projects in The Mohave Desert, New 10MW PV Solar Energy Plant Planned for Chicago, Wal-Mart Expanding Its Use of Solar Power, India SEMI Has Plans to Get on The Global Dolar Map, First Solar to Build 53 MW Solar Facility in Germany

This update highlights several current issues and developments in the solar energy space. Concerns have been raised about the potential deleterious impact of utility scale solar energy projects in the fragile water poor desert environments of the Mohave Desert. Large scale solar collection farms use water to wash the mirrors and for concentrating solar thermal often use water for cooling.