Transparency | The Green Economy Post: Green Careers, Green Business, Sustainability

Green Marketing: Motivating Mainstream Consumers to Make Sustainable Choices

By Sofia_Ribeiro on June 14, 2010 3 Comments additives, biodegradable, brand, chemical waste, chemicals, Clorox, efficacy, green communications, green consumer, Green Marketing, green products, Green Works, Kiwano Marketing.Eco Pulse 2010, natural, natural ingredients, organic, packaging, pesticides, preservatives, recycling, renewable energy, Shelton Group, sofia ribeiro, Sun Chips, Sustainable '10 Conference, Sustainable Brands, sustainable packaging, sustainable product life cycle, Suzanne Shelton, transparency, transparent

Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?

Business Pressures Driving Change and Innovation in the Supply Chain

By Julie_Urlaub on June 10, 2010 1 Comment @GreenAdvantage, Andrew Winston, Base of the Pyramid, Berkeley, biodiversity, BOP, bottom of the pyramid, Carbon Disclosure, carbon exposure, chemicals, Climate Change, climate policy, Dara O'Rourke, disclosure on carbon. P&G and IBM are both requiring data and transparency of environmental management systems, Eco-Advantage Strategies, energy, Ford, global warming, Good Guide, green business strategy, Green Cost Cutting, Green Recovery, Green to Gold, Harvard Business, IBM, Ikea, innovation, Julie Urlaub, Kaiser Permanente, P&G, Pepsi, sb '10, social performance, sourcing, suppliers, supply chain, supply chain group, sustainability, Sustainable Brands, Sustainable Brands 10', Taiga Company, TheHuffington Post, toxins, transparency, University of California, value-chain, Walmart, Water, Winston Eco-Strategies

Andrew Winston, founder of Winston Eco-Strategies, kicked of day two of the Sustainable Brands 2010 conference with an informative talk on how the difficult environmental, economic and supply challenges that business and industry face, have changed that game and how those challenges are presenting opportunities.

Greenwashing’s Two-Edged Sword

By Bill Roth on May 25, 2010 1 Comment Addis Creson, authenticity, CFL light bulb, Clorox, Cone Research, corporate, customers, environmental advocates, environmentalists, Green Works, greenwashing, hybrid cars, John Creson, Kashi, Sierra Club, Social Media, Steven Addis, sustainability, The Secret Green Sauce, transparency

The fear of being being branded as a “greenwasher” is holding back many companies from adopting and advertising their sustainable practices. While environmental advocates should continue to hold companies accountable for their claims, it is important for businesses that are going green to overcome their greenwashing fears and connect with their customers. The use of social media is a great way to establish authenticity, trust and transparency in this context.

Green Event Spotlight: LCA Sustainable Supply Chain USA 2010

By Naimish Upadhyay on March 9, 2010 2 Comments Cadbury, Carbon Disclosure Project, Chrystina Gastelum, Coleman Bigelow, consumer goods industry, corporate social responsibility, environmental and social impacts, environmental consulting, General Electric, Hewlett-Packard, International Carbon Footprinting conference, Jane Thomas, Jay Celorie, Johnson and Johnson, life cycle assessment, retailers, Sherilyn Broderson, stakeholders, sustainability, sustainable supply chain, transparency, William P. Flanagan

LCA Sustainable Supply Chain USA 2010 (‘Measuring and Addressing Environmental & Social Impacts Throughout the Entire Life Cycle and Supply Chain’), the 7th event in the International Carbon Footprinting conference series, will be held on April 28-29 2010 in Chicago. The event will address sustainability and CSR issues pertaining to product life cycle assessment and supply chain with a focus on the consumer products industry sector.

Buy it Ethically: Embedding CSR in The Procurement Function

By Elaine_Cohen on December 2, 2009 3 Comments buying, collaboration with competitors, CR, CSR, data sharing, Ethical Corporation, Green and Black, Hasbro, How to Embed Corporate Responsibility Across Different Parts of Your Company, HP, Mattel, PepsiCo, procurement, procurement operation, Sedex, Supply Chain executive, target setting, transparency

Elaine reviews the procurement section of the Ethical Corporation’s latest research publication on How to embed Corporate Responsibility across different parts of your Company and how issues of sustainability and ethics are embedded in the supply chain.

Is Responsible Investing a Must, or a Should? UNEP FI on Fiduciary Responsibility

By KLD_Blog on September 30, 2009 Comments Off on Is Responsible Investing a Must, or a Should? UNEP FI on Fiduciary Responsibility Achim Steiner, Alan Petrillo, asset owners, carbon emissions, disclosurer, Earth’s capital, economic models, environmental, ESG, fiduciary responsibilities, Fiduciary Responsibility, Freshfields report, governance, institutional investors, KLD, PRI, Principles for Responsible Investment, Quayle Watchman Consulting, regulatory frameworks, responsible investing, Robert Kropp, securities and trust law, social, Social Funds, transparency, UNEP FI, United Nations Environment Programme Finance Initiative

Institutional investors may have a fiduciary duty to consider environmental, social, and governance (ESG) factors, according to a new study from the United Nations Environment Programme Finance Initiative (UNEP FI). In reporting on “Fiduciary Responsibility,” Social Funds’ Robert Kropp expressed the uncertainty that still surrounds the question of ESG-related fiduciary responsibilities.

Are Business Opportunities Found in Rising Resource Pressures?

By Julie_Urlaub on September 21, 2009 1 Comment business risks, Cliffs Natural Resources, conservation, costs, Dell, efficiency, emissions, energy, energy consumption, energy market, environmental stewardship, governance, market share, sustainability, sustainability consultants, sustainability leader, sustainability report, sustainable development, transparency, Water, water use

Businesses around the world are feeling the pressures of rising energy, water, and the potential costs of emissions. While business risks and costs are driving many behavior changes, leading businesses are exploring sustainability concepts to identify opportunities. Many companies are addressing these risks by exploring the value aspects of business sustainability.

Role of the Board in Corporate Social Responsibility, Sustainability and Climate Change Growing

By Tracey de Morsella on June 11, 2009 Comments Off on Role of the Board in Corporate Social Responsibility, Sustainability and Climate Change Growing Boards of directors, business risks, business sustainability, Ceres, Chris Park, Climate Change, Corporate Board Member magazine, corporate responsibility, corporate responsibility and sustainability, crs, Deloitte, Deloitte’s Enterprise Sustainability group, energy consumption, energy price volatility, environmental audit, Eric Hespenheide, green products, green technologies, greenhouse gas emission, investors, market demands, Mindy Lubber, social performance, sustainability, The Director Corporate Responsibility Sustainability and Climate Change Survey, The Responsible and Sustainable Board, transparency

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a new survey commissioned by Deloitte and Corporate Board Member magazine. The survey of 220 directors at U.S. companies with $1 billion or more in revenue highlights the board’s growing role in oversight of corporate responsibility and sustainability (CR&S). Despite the current economic environment the board’s role is undoubtedly increasing as there is greater awareness of the business risks and opportunities associated with corporate responsibility, sustainability and climate change. The perfect storm of emerging regulations, increased requirements for reporting and transparency, heightened pressure from investors, energy price volatility and market demands for green products and technologies is driving CR&S as a business imperative.