Read our interview with Janet Smartt, Program Manager, StopWaste.Org, the Alameda County Waste Management Authority in which she shares his story of how she used her green MBA to evolve her career from a career in corporate marketing and public outreach to one in sustainability program management.
Jacquie discusses the consumer revolution that is driving the phenomena of green marketing outlining six new rules being written by consumers for manufacturers and marketers. While in the past consumers bought solely on price, performance, and convenience, today they are increasingly making their purchasing decisions based on additional criteria such as how products are sourced, manufactured, packaged, disposed of – and even such social aspects as how factory and farm workers are treated – now all of these other factors also matter.
Green leasing plays an important role in the sustainability of the building stock; building operations themselves must be “greened” as well. Green leasing introduces sustainable goals and commitments into building operations and into the lease itself.
What is the meaning and importance of embodied energy as a measure of sustainability and why we need to develop widely accepted standards for embodied energy? This article explores this somewhat arcane concept that seeks to measure how much energy is “embodied” in a product or service; in other words how much energy is used throughout the entire life cycle of the thing being measured including the energy required by decommissioning, disassembly and deconstruction.
Implementing a Product Information Management (PIM) strategy can help support your corporate sustainability initiatives by having correct data throughout the supply chain. Inaccuracies in product information can cause waste and inefficiencies in the supply chain. And how, as a side benefit, PIM systems contribute to a company’s sustainability initiatives by eliminating these inaccuracies, reducing waste and saving money at the same time. Statistics prove the benefits of implementing a PIM solution and as the amount of product information continues to increase, the old methods of managing it all just won’t work anymore when sustainability, efficiency and accuracy is a concern.
According to a recent survey conducted by California’s Employment Development Department, the state has nearly half a million workers spending at least half or part of their time on green products or services. The goal of the study was to establish baselines of green employment and green business practices in California.
Today I attended a great session at Sustainable Brands conference by Suzanne Shelton, President and CEO of theShelton Group. Mainstream consumers are complicated. They know just enough buzz words to make you think they know more than they do, and most don’t actually go green to save the planet. How do mainstream consumers ACTUALLY make decisions about which green products to buy?
As manufacturers continue incorporating sustainability practices within their product manufacturing processes and supply chains, the retail industry – as the main customer point of contact – bears the responsibility of educating consumers about the sustainability choices available in the market.
