Anna Clark explains why selling your green strategy with science alone won’t work, and that the art of sales must be mastered. She provides six tactics for selling your green strategy to all types of stakeholders whether it be employees or customers.
The Milgard School of Business Center for Leadership and Social Responsibility is now accepting research papers for the July 15 – 16, 2010 Academic Conference on Social Responsibility. The conference will allow scholars from multiple disciplines focusing on different aspects of social responsibility to showcase the most current research within the disciplines and allow participants to identify points of intersection across disciplines.
The Harvard Business School is now accepting papers for the Alliance for Research on Corporate Sustainability 2010 Conference. The conference seeks to bring together scholars from a variety of disciplinary and methodological perspectives interested in advancing research on corporate sustainability.
The Journal of Marketing Management is making a call for papers re-visiting Green/Ethical Marketing practices facing the contemporary markets for publication in March 2012.
Are you a recent graduate discovering how difficult the current market is, unemployed, worried you might soon lose your job or just feel that your career seems stuck in place? Are you thinking that now may be the best time to re-tool your career? Going for a green MBA, now, while the job market is stagnant may be a smart move; both for recent graduates, currently unemployed (or underemployed) professionals as well as for those who want to forge a path into a career in corporate sustainability. But what is a Green MBA, why is it important and what schools are offering them? These are the questions this post delves into.
What are the “greenest” brands in the U.S.? Until we can define “green,” there’s no meaningful way to answer that question. Of course, that doesn’t stop people from having, and expressing, opinions.
When I was a freshmen in high school, I had an English teacher that assigned my class to find a piece of writing, then copy the structure using my own words. The idea was to understand and internalize how the masters do it, but with our own personality and creativity. It was a great exercise that I have used over and over in all kinds of areas of my life, not just writing. Any time I have wanted to learn a new skill, stepping in to the shoes of those that do it REALLY well has always helped me to understand where I want to end up.
Throughout the years, I have encountered many people who wanted to go green, but couldn’t sell the eco approach to the executive team. I believe most managers are simply not aware of what green marketing is, and why it’s better than traditional, non-green marketing.
