Anatomy of a Good Cleantech Product Launch

Anatomy of a Good Cleantech Product Launch

There are nine ingredients that are crucial for a successful cleantech launch: having a flagship customer, benchmarking; securing third party analyst briefings in advance for the press; have suitably impressive dignitaries on hand at the event; having customers and partners advocate for you; showing your product in action, quantify your benefits; and that you illustrate your confidence in your product.