Sustainability Efforts to Increase Despite Economy

By Tracey de Morsella on June 3, 2009 Comments Off on Sustainability Efforts to Increase Despite Economy American Marketing Association, corporate culture, corporate sustainability programs, environmental sustainability initiatives, Fleishman-Hillard, Obama administration, reputation, sustainability

According to a new study conducted by the American Marketing Association and Fleishman-Hillard, Inc., nearly one in six (58%) corporate marketers and communicators think their organizations will increase involvement in environmental sustainability initiatives over the next two to three years, and half believe the economy will actually encourage the adoption of sustainable practices.