A recent study by A.T. Kearney indicates that firms with “true commitment to sustainability” outperform industry peers in the financial markets. Companies that embraced sustainability before it became in vogue, now have the competitive advantage. These companies increased production volume while reducing greenhouse gas emissions, decreasing water consumption, optimizing packaging volume.
Senior members of the US Chamber of Commerce are strdently opposing the Chamber’s position of opposition to climate policy. These organizations are eager “to boost their green credentials,” for fear of alienating their customers and senators. This is an indications that Social movements shape political power and concerned citizens, can move even the most entrenched corporate and political interests. NRDC research finds that “only 23 members of the U.S. Chamber’s board have a publicly stated position on climate change and more than 80 percent [19 members] are not on board” with the Chamber’s official position.
