Our buildings are central to our lives, and we put a tremendous amount of our wealth and skills into making them. The modern green building movement is a highly tuned, intensive, and measured approach to building that values efficiency, health and durability.The success of the United States Green Building Council (USGBC) has not been based on their radical agenda but on the practical results of the types of building they have helped shape. The improvement in productivity in LEED commercial buildings alone can pay for the entire building. These large projects have demonstrated the value gained by investing in green building principles
Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits. Complementing education with incentives to engage a diverse workforce with varying levels of engagement and social consciousness motivates employees to take action.
The implementation of de-risking by consumers (and potentially voters) is a growing force for restoring the economy, environment and jobs. There is emerging market research that point to consumers embracing de-risking as a key lifestyle component. And there is also growing business documentation that aligning with this de-risking trend affords an attractive revenue growth path for businesses offering de-risking solutions.
Much like the term “fast track” that was popular several years ago, the terms “sustainable” and “energy efficiency” should be part of every building design. You don’t hear the term “fast track” anymore. It was a new concept of speeding up design and construction to deliver a facility faster, but now it is standard operating procedure. Everyone wants their project fast-tracked. I want the same thing to happen for sustainable design.
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.
Michael Favicchio tell Tony Brown story on how he transitioned a new university graduate with a degree in English to a green building project manager at Chapman Construction in Newton, MA.
Sustainable Brands ’10 Power of ANDSustainable Life Media is kicking off Sustainable Brands 2010 in Monterey, CA on June 7-10, 2010 with the “#powerofAND” online campaign, a search for stories that combine two ideas to create a powerful concept with AND.
