We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at employee engagement by harnessing and building momentum, and integrating sustainability with the business.
Community involvement has a number of benefits for businesses implementing green marketing and corporate social responsibility programs. They include: preferential government and regulatory treatment; enhanced reputation and brand image in that community; increased profit and customer loyalty;creates new business opportunities;increased ability to attract and retain employees; increased ability to attract and retain employees; innovation in market through cooperation with local communities; and innovation in market through cooperation with local communities.
We should engage employees because they are a key stakeholder group. They have the primary impact on the performance of the company in any particular corporate responsibility pillar and they have an impact through their actions outside of the workplace. We will look at engaging at the leadership level and integrating sustainability with the business.
There are a tremendous number of business benefits of environmental and sustainability education for employees, including: improved operational efficiency, strengthened customer and community relations, innovation, supply chain management, and increased employee recruitment and retention.
Corporate Social Responsibility (CSR) jobs appear to have been another casualty of the global economic recession. But, the good news is that, like other economic indicators, this one appears to be on the upswing.
There is an increasing number of women who are in leadership roles in sustainability. As part of Women’s History Month, let’s take a look at ten women who are making strides in sustainability and shaping ethical consumerism. Add women in sustainability that you admire to the list in the comments section.
Alcoa is company who demonstrates year after year a commitment to dialogue, accountability and transparency, in pursuit of sustainability, and delivers tangible measurable results, but has built a highly criticized smelter in Iceland, which is in conflict with good environmental practice. Does this make them hypocritical or simply a business which delivers more benefit to society via its core activities than the damage it does?
According to the white paper, “Developing a Sustainability Strategy”, published by Pike Research, successful corporate sustainability programs share a common foundation and are supported by three key pillars: executive buy-in from the start, creation of an effective sustainability committee, and the establishment of clear and measurable sustainability goals.
In the webinar “Building a Balanced Sustainable Brand Strategy”, Peter Salmon talks about a platform that helps companies make the transition to more environmentally sustainable and efficient practices.
