Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits. Complementing education with incentives to engage a diverse workforce with varying levels of engagement and social consciousness motivates employees to take action.
While companies are increasingly partnering with business schools to create CSR projects for MBA students seeking to get real-world education and training to prepare them for the workforce, many find no opportunity to continue this work once they finish business school. Even though there has been a steady increase over time in VP and Director-level CSR jobs, that is not the case for social responsibility MBA grads. If you want to work in CSR, get functional experience first.
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.
We have a busy live blogging schedule today. The Green Economy Post team will be reporting on 11 sessions. In addition to our live blogging team, we will be streaming commentary from 0ver 70 SB ’10 attendees. Topics include: key market drivers, the best green brands, the metrics of qualitative growth, responsible profit, incfluencing consumers, drivers behind sustainable brand innovation, GreenXchange and eco-Innovation, CSR best practices, CSR Reporting Case Studies, tools for measuring environmental and motivating mainstream consumers to make sustainable choices. See our live blogging schedule for today
The Sustainable Brands 10 Conference, held in Monterey, CA from June 7-10, is probably the hottest ticket in town for people working with sustainability issues. Unfortunately, not all of us will be able to attend. While we cannot get you there, we can do the next best thing… Live blog Sustainable Brands 10 for you.
The Centre for Sustainability and Excellence(CSE) is launching its 3rd North American Sustainability and Corporate Social Responsibility (CSR) Certification Workshop on June 17 – 18, in San Francisco, CA, USA. The workshop is a two-day intensive program for all professionals responsible for the management of Sustainability, who may acquire the skills and competencies required to become Qualified Sustainability (CSR) Practitioners and earn an internationally recognized business qualification.
Sustainable Brands 2010 – Where the Sustainability & Brand & Design Communities Come Together to Build Brand Leadership. Monterey Conference Center, June 7-10. Join 700+ sustainability executives, business and brand strategists, designers, and communications experts who are building brand value through sustainability.
Corporate- Responsibility Salary SurveyThe Corporate Responsibility Salary Survey, now in its third year, for the first time, has a global emphasis. The results show a rising prominence of climate change and carbon as top priority for corporate social responsibility professionals. Other trends revealed in the study are increasing salaries for middle-level professionals, a growing sense of job security and a new generation of CSR professionals who are for the first time, have not transitioned from other occupations, but have worked exclusively in CSR field.
