I’m lucky, I found my vocation. But CR is becoming much more mainstream and now appeals to a wider group as a potential career. I receive emailed CV/resumes every day and aim to reply to all of them – I did say ‘aim’ – one of CR reporting’s most useful qualifications. Feel free to chase me. Opportunities are expanding in major companies, business organizations, NGOs and think tanks, socially responsible investors, academia, regulators and political parties and consultancies (us). But does CR offer the many interested graduates and mid-life changers prospects of a fulfilling and rewarding career? Here’s a test of your aptitude for the majority of CR positions available today…
So you wrote a CR report! Big deal! What next? Make it BUZZ. The thing about writing CSR reports is that they take a helluvalotta energy. The reporting process takes months, involves many internal and external stakeholders, and creates a reporting frenzy in the organization which bypasses none but the most unengaged employees. In theory, that is. Sometimes reporting is an intensive process for a just small group of individuals in the organization. Whatever the format, it’s intense. There’s a build-up. A deadline. Many hurdles to defuse. (is that as mixed metaphore?) Then. It happens. You send the report to print (or upload it to your fancy new html flash mini-site for viewing by the general public) and that’s it. B-I-G sigh of relief. Mop your brow. Stare into space and feel the release. Off to the bar for a celebratory drink. Sit back and wait for the compliments to start flowing in. I suspect this is how it happens in most organizations.
