As corporate social responsibility and social media collide, David Connor examines the outcome – and provides tips on getting the most from CSR via social media.
Was Corporate Social Responsibility responsible for the BP spill? Absolutely! CSR? Don’t quit your day job! (so says the Washington Post)
There has been an increase in senior-level corporate positions—those with VP and Director titles in the CSR and sustainability sector. Companies are placing an increased value on CSR as a component of corporate strategy, which elevates the importance of positions overseeing CSR. The emergence of the CSO title is indicative of the growing trend of sustainability as a core business strategy.“CSO” is a title that senior-most CSR executives will increasingly carry.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens. The standard for CSR is being redefined and is evolving as a driver of innovation. The bottom line is now three-fold, and is centered around people, planet, and profit. As business leaders strive to build more sustainable and socially responsible entities, formal social media strategies are becoming paramount.
Robbie Vitrano, Co-Founder, NakedPizza, and Eric Quick, SVP Operations, Revolution Foods, presented at the 2010 Sustainable Brands Conference in June, not only bringing attention to the growing harmful consequences of fast food, but also providing innovative and real solutions.
Companies are attempting to motivate employees to do the “right,” or sustainable, thing when at work by increasing environmental and sustainability education and awareness and it is paying off with increased profits. Complementing education with incentives to engage a diverse workforce with varying levels of engagement and social consciousness motivates employees to take action.
While companies are increasingly partnering with business schools to create CSR projects for MBA students seeking to get real-world education and training to prepare them for the workforce, many find no opportunity to continue this work once they finish business school. Even though there has been a steady increase over time in VP and Director-level CSR jobs, that is not the case for social responsibility MBA grads. If you want to work in CSR, get functional experience first.
In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?
Corporate Social Responsibility’s Seven Best Practices: Avoid Greenwashing Through Stakeholder Engagement
A look at the seven best practices in corporate social responsibility (CSR). They include: setting measurable goals, stakeholder engagement,sustainability issues mapping, sustainability management systems (SMS), lifecycle assessment,sustainability/CSR reporting, and sustainability branding.