Twitter has done a great deal for CSR communications. The social network brings CSR leaders closer,facilitates networking, as well as partnership creation, and dealmaking. Twitter gets the news and information out about CSR conferences out to a larger audience, as well as being the absolute best source of CSR news. CSR reports are always announced on Twitter and it is used as a CSR jobs recruitment platform too. It is also used to promote brands, customer service, or to announce new products and services, which all these link to CSR as well. This is all helping to create greater interest in the CSR body of knowledge. Ultimately, Twitter makes CSR info accessible to more people and it is changing the way people view it.
The nuclear crisis in Japan is a wake up call demonstrating that nuclear power is not the silver bullet against climate change that governments and advocates have claimed. Much more effort, resources and political will has to be directed toward alternative sources of energy: energy saving, renewable, and changing of life styles.
ISO 26000, the global Guidance on Social Responsibility was recently launched. Large to small organizations can strive to be ISO 26000-compliant, stay ahead of the curve and grab the “leader” advantage. Or conversely, companies can risk being a “laggard” and lose vital business opportunities.
This post analyzes current developments in CSR and it predicts four ways the author expects CSR to develop in 2011. Briefly these are: CSR evolves into a company-wide policy, CSR will become more transparent and also more gain greater visibility with customers and service users, the entire supply chains will be expected to perform to the same standards of CSR as the core companies themselves, and more reporting and contrasting will become publicly available and will enable the public to better evaluate company CSR performance.
It’s been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues are among the top CSR stories of 2010.
After six years for development, ISO 26000, the global guidance on social responsibility has finally been launched. Will it be relevant to all activities, in all locations, and of all sizes? After six years for development, ISO 26000, the global guidance on social responsibility has finally been launched. Will it be relevant to all activities, in all locations, and of all sizes?
There are many and significant responsibility overlaps between the private sector and government. They include: how to assess whether a potential vendor is green; responding to the people or how the need for society to go green changes the marketplace;and understanding how an organization’s communications can have an impact on its image as a green organization.
Often green washing is not an outright attempt to be deceptive, but rather stems from failing to consider environmental impact measures with the same robust attention as is usually given to more established and familiar measures of business performance.
Meet Nancy Shaw, Social Responsibility Manager for Blue Shield of California. She currently serves on the Advisory Council of Business Council on Climate Change and was recently a speaker at the Women in Green Forum. She also recently served on the Executive Committee of 2009 Hazon Sustainable Food Conference.
Prior to transitioning to a career is corporate social responsibility, Nancy had a successful career in marketing and the non-profit sector. In the roll of Grants & Program Manager for the Evelyn & Walter Haas, Jr. Fund, Nancy analyzed grant proposals that led to nearly $9 million in funding. As Nonprofit Director for Craigslist, she managed Strategic planning, board development and fundraising, as well as produced venture events connecting nonprofits with potential funders. Before going into the non-profit sector, she was a marketing strategy analyst for both HBO and RR Donnelley. She also directed Fortune 500 companies market research studies for Wetfeet. Read about how Nancy changed her career path to a green one with an MBA in sustainability.
