Live From Sustainable Brands ’10: Selling Green to Consumers
The buzz in the halls and from the podium at this year’s Sustainable Brands 10 conference is on how to sell to consumers when consumers are confused upon what is green and who is green.
By Bill Roth on 1 Comment Annie Longsworth, Bill Roth, biodegradable cup, Cohn & Wolfe, EARTH 2017, recycling systems, Shelton Agency, Starbucks, Sustainable Brands 10', Suzanne Shelton, The Secret Green Sauce
The buzz in the halls and from the podium at this year’s Sustainable Brands 10 conference is on how to sell to consumers when consumers are confused upon what is green and who is green.