Symantec announced today the findings of its 2009 Green IT Report, a follow up to the Green Data Center report released in late 2007. According to survey data, senior-level IT executives report significant interest in green IT strategies and solutions, attributed to both cost reduction and environmental responsibility. The data points to a shift from implementing “green” technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organization’s environmental standing.

Ninety-seven percent of respondents state they are at least discussing a green IT strategy, while 45 percent have already implemented green IT initiatives. IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (90 percent), reducing cooling costs (87 percent), and corporate pressure to be “green” (86 percent). Furthermore, 83 percent of respondents are now responsible or cross-charged for the electricity consumed in the data center — bringing visibility and accountability to bear on the ultimate consumer of these resources.

“Over the past 12 months, IT has emerged as a new driving force in implementing green initiatives — not only for energy savings benefits, but also as a result of widespread desire to implement environmentally responsible practices,” said Jose Iglesias, vice president of Global Solutions at Symantec Corporation. “The pendulum has swung both ways and IT is now taking a balanced approach that is more integral to an organization’s ‘green’ strategy, proven by the fact that the vast majority of respondents are now responsible for the energy costs of their data center.”

Budgets, Spending on ‘Green’ Solutions Increase

IT executives report a significant increase in green IT budgets. Seventy-three percent expect an increase in green IT budgets over the next 12 months, while 19 percent expect increases of more than 10 percent. The typical respondent reported spending $21 to 27 million on data center electricity.

At the same time, IT is willing to pay a premium for energy efficient products. Two-thirds of respondents said they would pay at least 10 percent more, while 41 percent are willing to pay at least 20 percent more. Additionally, 89 percent of respondents said IT product efficiency is either important or very important.

IT Central to Enterprise Green Efforts

As organizations continue to adopt programs and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise “green” efforts. Perhaps the strongest indicator, 83 percent of IT departments report they are now responsible or cross-charged for electricity, providing a strong motivator for IT to reduce energy costs.

Furthermore, 89 percent think IT should play a very or extremely significant role in “green” efforts and 94 percent have a corporate green advocate, with more than one-fifth focusing exclusively on IT initiatives.

Core Green IT Initiatives

T professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 95 percent reporting new energy efficient equipment as part of their strategy, followed by monitoring power consumption (94 percent), server virtualization (94 percent), and server consolidation (93 percent). Additionally, more than half (57 percent) of respondents see software-as-a-service offerings as “green” solutions.

About Symantec’s Green IT Report

Symantec’s Green IT Report is the result of research conducted in March 2009 by Applied Research, which surveyed enterprise IT executives, including vice presidents, directors, and C-level IT executives. The report was designed to gauge respondents’ interest in and plans for deploying strategies and solutions to help reduce e-waste associated with computer hardware, software, facilities, and planning, and ultimately reduce the organization’s footprint. The study included 1,052 respondents in the United States, Canada, France, Italy, the U.K., Brazil, Mexico, Australia, India, Japan, Singapore, Malaysia, South Korea, New Zealand, and China.

For details, download the full Symantec 2009 Green IT Report.  You can also download Symantec’s Green Data Center Guide whitepaper

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine, Monster.com, About.com Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine, HR.com, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.