President Barack Obama unveiled a new emblem last week that will be used on projects funded by the economic stimulus package. Projects funded by the American Recovery and Reinvestment Act will bear a newly-designed emblem.
The emblem is represented visually with a green plant signifying their pledge to support the environment and renewable energy, a dedication a red cross to show a commitment to health care, gears to represent an investment in infrastructure, white stars on a blue background to reaffirm the governments commitment to the country. The emblem also features the recovery.gov web site that has been set up to track the status and progress of projects funded by the American Recovery and Reinvestment Act.
“We’re also making it easier for Americans to see what projects are being funded with their money as part of our recovery, said President Obama. These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government — your government — is doing its part to put the economy back on the road of recovery,” he added.
I was extremely please when I first found out about the Reinvestment Act emblem. The marketing student in me recognized that if the publicized the impact of the the stimulus and people where constantly reminded of how it affected their lives they would continue to support it. I think it is a excellent tool for branding the stimulus package.
I’ve heard detractors say it is a silly waste of time that would be better spent doing something to help the economy. Others argue that it will be mocked as some type of symbol of socialism. Then of course some say they think the design is ugly. What do you think about the emblem.
Do you think it is an effective way to promote the impact of the stimulus?
© 2009, Tracey de Morsella. All rights reserved. Do not republish.