President Barack Obama unveiled a new emblem last week  that will be used on projects funded by the economic stimulus package.   Projects funded by the American Recovery and Reinvestment Act will bear a newly-designed emblem.

The emblem is represented visually with a green plant signifying their pledge to support the environment and renewable energy, a dedication a red cross to show a commitment to health care, gears to represent an investment in infrastructure, white stars on a blue background to reaffirm the governments commitment to the country.  The emblem also features the web site that has been set up to track the status and progress of  projects funded by the American Recovery and Reinvestment Act.

“We’re also making it easier for Americans to see what projects are being funded with their money as part of our recovery, said President Obama. These emblems are symbols of our commitment to you, the American people — a commitment to investing your tax dollars wisely, to put Americans to work doing the work that needs to be done. So when you see them on projects that your tax dollars made possible, let it be a reminder that our government — your government — is doing its part to put the economy back on the road of recovery,” he added.

I was extremely please when I first found out about the Reinvestment Act emblem.  The marketing student in me recognized that if the publicized the impact of the the stimulus and people where constantly reminded of how it affected their lives they would continue to support it.    I think it is a excellent tool for branding the stimulus package.

I’ve heard detractors say it is a silly waste of time that would be better spent doing something to help the economy. Others argue that it will be mocked as some type of symbol of socialism. Then of course some say they think the design is ugly.  What do you think about the emblem.

Do you think it is an effective way to promote the impact of the stimulus?

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.