After writing my piece on what is in the green stimulus and my other article that compared the green stimulus programs of several nations,  I found an article in my inbox from Sustainable Life Media, written by Tamara Giltsoff, managing director of OZOlab, called “The U.S. Stimulus Package: What’s Missing?”

She feels that innovation got left out of the stimulus.  She feels in does not address how to get to a sustainable economy nor does she feel that it addresses the unsustainable consumption that is ingrained in our way of doing business and our overall way of life.   Her list of what she thinks should be done is summarized below.

1. Create a vision and ideology for every city in America that would give each community an identity and mission to work toward and a template for “sustainable growth”

2. Reframe entrepreneurialism and invest in people and their ideas, at a local/ground-up level – stimulate “social venture capital.”

3. Establish national leadership programs to share best practice business and public sector sustainable innovation work, and to inspire personal transformation and leadership from everyone in the local community

4. Instead of building more roads and fueling a dying car industry, albeit a slightly more efficient one, money should be invested in new solutions to transportation and energy, that are interconnected.

5. Invest in natural capital and stimulate “restorative economies. “Encourage and enable communities to create “wealth” from the restored areas or programs of restoration – for instance, building tourism around eco efforts.

6.  Use food and farming as the model of localizing economies and connecting communities to natural capital and health.

She concludes, “The point is: No amount of investment in technology alone (clean tech stimulus) is going to create a path to a sustainable future and prosperity without, at the same time, growing ground-up markets and social innovation.”

Note:    In the BusinessWeek piece that she refers to entitled, “What is Not in The Stimulus Package? Lots of Innovation by Bruce Nussbaum, his third suggestion directly addresses green issues.  I think it is a good one.  He says, “Portland-ize America’s cities. We need to spend billions to remake our cities into creativity/culture centers that drive economic growth. That means more money to urban universities and research centers, new mass transportation systems that include serious bike lanes and electric trolleys and buses and more funding for museums, theater, dance and music. It also means low-cost housing for young artists and students.”

Go to Sustainable Life Media to read all of The U.S. Stimulus Package: What’s Missing?

What do you think is missing from the green stimulus?

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.

  • Brent Ivie

    Good thoughts. I agree that social mandates proceed governmental mandates and ultimately carry more weight. Market-based cap and trade initatives coupled with green stimulus cash for small businesses that are nimble enough to quickly change course and create green jobs and technology makes a lot of sense. Continuing to dump a trillion TARP fbucks into AIG dosen’t.

  • Brent Ivie

    Small businesses are missing from the administration’s plan an the stim bill. Most of the money will be gobbled up by states & large corporations that have tweeked their internal programs & projects to be just green enough to suck up the cash before it trickles down to small business (99% of all businesses – employs almost 1/2 of the workforce). Whats included is a lot of pork with all kinds of strings and hooks attached. Still, its a good start and definately in the right direction. Enacting a national cap & trade program would create much more green stimulus than government deficit spending ever will.

    Brent Ivie
    PerpetualGreen Chairman

  • Randall Goble,

    The money is there, but only for those who want it. For example, no less than 20% ($1.2 billion) of the State Revolving Funds (SRFs) must be used for green infrastructure and water efficiency projects. Stand-alone water efficiency projects like faucet, toilet, and urinal retrofits are eligible. Municipal benefactors must apply to their SRFs as soon as possible or the money will go to other infrastructure projects that may not be “green.”

    Here are a couple links:

    Time to Act: August 17 Deadline for Efficiency Stimulus Projects

    Take Action to Seek Stimulus Funding for Water Efficiency Projects

    Randall Goble,
    Falcon Waterfree Technologies