Will Kirksey, SVP of Worrell Water Technologies, is passionate about finding practical, ecological solutions to the increasingly urgent water issues in the US. I spoke with him at The New Green Economy Conference in Washington, D.C., just before he facilitated a session targeted at forming policy recommendations on sustainable water reuse. Worrell Water’s water reuse system, the Living Machine, was picked as one of the ‘coolest green products’ at Greenbuild, 2009. Will recently authored the white paper, Sustainable Water Infrastructure for the 21st Century.
It’s not good enough to just be green anymore, you have to be great. Your product or service needs to break through the green clutter. It must do its job better, more economically, more efficiently with less ? It must be positioned better, and packaged better. It should communicate its unique promise of value better.
