In order to stand out from the competition and be successful in the 21st century, companies must establish themselves as progressive, forward-thinking entities that are ready to take on today’s complex challenges. As a result, conducting business in a sustainable and socially-conscious manner, as well as diversity in the workplace are now recognized as key drivers of bottom-line growth and corporate reputation.

With this in mind, Tory Clarke and Larry Griffin, founding partners of Bridge Partners LLC, an executive search firm developed CSR Insights, a network and knowledge-base related to social responsibility leadership.

“It is no longer enough [for businesses] to merely meet demand and make a profit.” says Clarke. “They must now do so in an ethical and responsible fashion, reflecting the needs and perspectives of their customers, employees and investors. This requires strong social responsibility leadership and, increasingly, a seat in the C-suite.”

CSR Insights ( supports organizations as they gain an understanding of the skill-sets and experience that are most effective in a successful social responsibility executive, as well as assisting those organizations in identifying candidates for senior social responsibility leadership roles.

CSR Insights also seeks to educate and counsel both current and future social responsibility leaders on the evolution, challenges and requirements of what is an increasingly complex function. Membership is free and Bridge Partners LLC continually drives new content to the website, including exclusive studies, links and resources.  Its aim is to demonstrate to hiring organizations that there is a broad population of talented diverse professionals that populate senior executive levels, with the necessary skills, integrity, experience and understanding of social responsibility, to be effective and impactful leaders within the function.

© 2009, Tracey de Morsella. All rights reserved. Do not republish.

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Author: Tracey de Morsella (323 Articles)

Tracey de Morsella started her career working as an editor for US Technology Magazine. She used that experience to launch Delaware Valley Network, a publication for professionals in the Greater Philadelphia area. Years later, she used the contacts and resources she acquired to work in executive search specializing in technical and diversity recruitment. She has conducted recruitment training seminars for Wachovia Bank, the Department of Interior and the US Postal Service. During this time, she also created a diversity portal called The Multicultural Advantage and published the Diversity Recruitment Advertising Toolkit, a directory of recruiting resources for human resources professionals. Her career and recruitment articles have appeared in numerous publications and web portals including Woman Engineer Magazine,, Job Search Channel, Workplace Diversity Magazine, Society for Human Resource Management web site, NSBE Engineering Magazine,, and Human Resource Consultants Association Newsletter. Her work with technology professionals drew her to pursuing training and work in web development, which led to a stint at Merrill Lynch as an Intranet Manager. In March, she decided to combine her technical and career management expertise with her passion for the environment, and with her husband, launched The Green Economy Post, a blog providing green career information and covering the impact of the environment, sustainable building, cleantech and renewable energy on the US economy. Her sustainability articles have appeared on Industrial Maintenance & Plant Operation, Chem.Info,FastCompany and CleanTechies.