Social Media goes hand in hand with corporate social responsibility, sustainability, and community investment, but figuring it all out can be daunting. Here are some rules you must know, people you must meet, and tools you must have.
Makes the point that companies need a long-term and open approach to thinking about sustainability and innovation that will require companies to adopt a more collaborative perspective and a more open approach to innovation. The increasing adoption of open innovation is important in getting sustainability innovations out of market niches to allow them to spread across a whole industry sector.
The WINDPOWER 2011 Conference & Exhibition, organized by the American Wind Energy Association (AWEA), is coming up this month and will run from May 22nd through the 25th, and will be held this year in Anaheim, California. On Sunday May 22nd, it will kick off with a Careers in Wind Summit, a full, one-day event that precedes WINDPOWER, and consists of two concurrent parts: the WINDPOWER “Careers in Wind” Educational Seminars, and the WINDPOWER “Careers in Wind” Job Fair & Exhibition.
NetImpact and The Center for Corporate Citizenship are offering a free guide entitled Corporate Careers That Make a Difference provides a practical framework for career development in sustainability and corporate social responsibility.
The nuclear crisis in Japan is a wake up call demonstrating that nuclear power is not the silver bullet against climate change that governments and advocates have claimed. Much more effort, resources and political will has to be directed toward alternative sources of energy: energy saving, renewable, and changing of life styles.
Frank-Martin Belz and Ken Peattie examine the role that online and social media play in sustainability marketing, and how they allow direct interactions between companies and consumers.
A list of top green building trends for 2011 is provided by Green building consultant, Jerry Yudelson and Tom Breunig, director of marketing, of Earth Advantage Institute.
It’s been a big year for corporate responsibility. A huge oil spill, continued ructions in the financial sector, landmark decisions in the courts, and a new dawn for online companies around human rights issues are among the top CSR stories of 2010.
Exceeding and defining industry standards – or even business standards in general – is one way that forward thinking companies will leverage their efforts from the existing guidelines and do more. Doing so will establish that they are not ‘toeing the line’ but rather ‘raising the bar’.
