Posts by cjarvis | The Green Economy Post: Green Careers, Green Business, Sustainability

The Washington Post Equates CSR with Charity: #FAIL

By cjarvis on August 2, 2010 2 Comments BP, BP brand, charity, Chrystia Freeland, corporate social responsibility, CSR, CSR focus, education, environment, Exxon, financial crisis, good business, oil spill, philanthropy gulf oil spill, responsibility, safety standards, Thomson Reuters, triple bottom line, Washington Post, What’s BP’s social responsibility

Was Corporate Social Responsibility responsible for the BP spill? Absolutely! CSR? Don’t quit your day job! (so says the Washington Post)

Four Steps to Go Green Like eBay – Starting With Employees

By cjarvis on July 15, 2010 2 Comments @RealizedWorth, Annie Lescroart, Best Employee Engagement Strategy, Bike to Work Week, business case, CA, Ceres eBay, Chris Jarvis, corporate responsibility, corporate social responsibility, corporate volunteering, e-recycling, e-waste, eBay, eBay Green Team, Employee Engagement Strategy, Employee Volunteer Programs, energy consumption, energy savings, EVP, Facebook, green, green building, Green Team, JustMeans Social Innovation Award, Net Metering bill, Realized Worth, San Jose, smart irrigation system, Social Media, solar panel, sustainable, twitter, Utah

In a recent interview, Annie Lesroart of eBay, shared with us how eBay implemented a fast, ambitious and effective strategy to go green. From forty employees, the program expanded to hundreds of thousands of eBay buyers and sellers (including people who don’t even work at eBay!) How did this happen? And how can it happen for you?

The 3 Basic Steps To Create Trust Through Corporate Social Responsibility (Part 3 of 3)

By cjarvis on November 18, 2009 2 Comments “Building Trust in Corporate Responsibility” CSR is all about stakeholder, awareness, believability, cause-marketing, common good, Community Ambassador, corporate self-regulation, corporate social responsibility, CSR, CSR followers, CSR message, CSR programs, CSR reports, CSR strategy, customers, Dirk Matten), employee volunteering, Employee Volunteering and Social Capital: Contributions to Corporate Social Responsibility, employees, environment, ethical, ethical standards, EVP, future proofing, interactive, intrinsic trust, Jeremy Moon, Jonathan Ballantine notes in his article, Judy N. Muthuri, marketing, promotional campaigns, social capital, Social marketing, Social Media, social media platform, socially responsible company, stakeholders, sustainabilityforum.com, trust, trust capital, trustworthy, twitter, two-way communication, Wal-Mart

If business wants to regain the public’s trust, they’re going to have to be trustworthy, and employees are the key. Here are three basic steps to engage your employees, build social capital, and win stakeholder trust.

Make Your CSR Believable? How? Create and Leverage Social Capital

By cjarvis on November 11, 2009 1 Comment Allstate Insurance, and How To Win It Back, Blackberries, Blackberry, brand, Chris Jarvis, Christine Arena, corporate reputation, corporate social responsibility, corporate terrorist, corporate transparency, Creative Minds, CSR, CSR strategy, customers, Dennis Bruce, economic collapse, energy, ethical corporate citizens, Exxon Mobile, FBIC, green, Harvard Business School, Jeff Swartz, JustMeans, Monsanto, Realized Worth, responsible supply chains, RIM, Royal Bank, social capital, social concerns, stakeholders, sustainability message, Timberland, top three worst insurer, trust, Trust: Why Business Lost It, trustworthy, workplace

Many companies are turning to Corporate Social Responsibility as a strategy to win back the trust of their stakeholders and customers. It won’t work. Why? Because you don’t become trustworthy by asking people to trust you even more. Corporate social responsibility requires trust.

Trust: Why Business Lost It, And How To Win It Back (Part 1 of 3)

By cjarvis on November 3, 2009 3 Comments Advertising Age, BBMG, big business, blog, capitalism, carbon outputs, CEOs, Charles Handy, community engagement, Consumer Confidence Index, consumers, corporate citizenship, corporate social responsibility, CSR, CSR follower, CSR message, CSR strategy, distrust, eco-friendly products, energy consumption, ethical management, Exxon Mobile, Facebook, food, free-market economy, General Electric, GM, good corporate citizens, green, greenwashing, Intel, Jack Neff, Kazuo Inamori, KYO, Kyocera, lack of trust, leverage social capital, LinkedIn, McDonald’s, Ning, packaging, PricewaterhouseCoopers, restoring trus, Shell, Social Media, social media platform, stakeholders, supply chain, sustainable, trust, trust quotient, twitter, Wal-Mart, waste

There is a serious lack of trust among consumers these days. Citizens of every country are eying large national and multi-national corporations with a narrowed, suspicious gaze. Questions are being asked. Answers demanded. With taxpayers around the world bailing out stupendous failures in the financial, housing, and insurance sectors, there is more than a lack of consumer confidence affecting the market. Frankly, we’re over it. We just don’t trust big business anymore. This is actually nothing new. But the uniform opinion of distrust, leveraged by the social media tools of Twitter, Facebook, LinkedIn, Ning sites, and blogging seems to have brought us to a tipping point.