Green marketing and marketing in general is affected more and more by consumers researching products and services online. In light of this, what are the best practices that are being used by businesses to connect over the Internet with customers seeking green and wellness products? This video interview with Dan Piech, of comScore, outlines their research and observations regarding best practices for using video in marketing to consumers.h
This post makes the argument that changing the conversation about global warming — a conversation that has become politically charged — into a conversation about energy conservation, which will not cause immediate and sometimes hostile reactions that speaking about climate change does, is a more effective strategy to pursue for those concerned about climate change. […]
Argues that energy and environmental issues, and the candidate stances on them, will play a large role in the 2012 presidential election. While president Obama’s position may be well known, for most Americans the platforms of the Republican candidates are just now coming into focus.
The following are 150+ Twitter hashtags that can help you gain Twiitter followers interested in cleantech, sustainability, green building, climate change and other green topics. Using hashtags on Twitter can help you to grow your business, build your green brand, raise awareness about your cause, build your reputation, and more.
This post examines the state of Corporate Responsibility (CR) curriculum with a constructive criticism viewpoint. Does the current curriculum really fulfill on the potential of CR to equip companies to not just comply with society’s mandates but actually take a leadership role in helping to bring about a better world. The post goes on to examine five ways in which CR professional curriculum could be improved in order to help CR professionals have a wider impact on the affairs of the corporations they are helping to lead.
By Tracey de Morsella on Comments Off on Green MBA Transitioning From Psychology to Sustainability: Meet Nils Moe, Sustainability Advisor, Mayor’s Office, City of Berkeley
Get to know Nils Moe, Sustainability Advisor for the Mayor’s Office in the City of Berkeley. Prior to transitioning to a career in climate change from a career in the non-profit sector promoting social change and managing consulting specializing in industrial psychology. Read our interview with Nils, in which he shares his story of how he transitioned from a career in management consulting and non-profit social change to one in sustainability.
This post explores the explosion of social media as a new platform for communication, stakeholder engagement and transparency. It examines how it is a double edged sword for corporations. On the one hand it has to some extent taken the ability to shape the message out of corporate control as the viral nature of the media can quickly spread and corporations can find themselves in a sudden maelstrom as events get out of their control. Social media has also made corporate actions face increasing scrutiny. However social media also presents a big opportunity, enabling small suppliers and traders to promote greater equity in the supply chain for example. It goes on to suggest how the corporations notion of what accountability entails needs to evolve in order to be able to take advantage of the new environment imposed by the rise of social media.
This post answers the recently much hyped focus on wind’s variability problem, quantifying it in clear cost terms that put it in perspective. The post helps clarify the differences between energy, capacity and the ancillary services surrounding ensuring capacity and goes on to answer some of the other related problems that have been alleged for wind energy as its penetration level increases.
